Our Direct Marketing Policy
Our Direct Marketing Policy
At Neon Lock, we are committed to conducting marketing practices that are not only effective but also respectful of individual rights and privacy. In alignment with the General Data Protection Regulation (GDPR), we ensure that all our marketing efforts are ethical, transparent, and fully compliant with UK data protection laws.
Our Commitment to Ethical Marketing
Direct marketing allows us to connect with our customers and share valuable information about our services. However, we recognise the importance of balancing our outreach efforts with the need to protect individual privacy.
Key Principles of Our Marketing Policy
- Consent-Driven Communication
Before sending any marketing communications, we ensure that we have obtained explicit consent from the recipient. This means individuals must actively opt-in to receive our messages, ensuring they are only contacted when they genuinely wish to hear from us. - Simple and Clear Unsubscription Process
We respect our customers’ preferences and make it effortless for them to opt out of receiving future marketing communications. Every email or message we send includes a clear and user-friendly option to unsubscribe or manage communication preferences. - Transparent Use of Customer Data All customer data collected is handled with the utmost care. We only use it for purposes that are clearly defined and communicated to the individual at the point of data collection. Customers can be confident that their personal information will never be shared with third parties without their explicit consent.
How We Ensure GDPR Compliance
- Data Protection Measures
Customer data is stored in secure systems with robust access controls to prevent unauthorised access. We regularly review our data protection practices to ensure they align with the latest GDPR guidelines. - Purpose Limitation
Data collected for marketing purposes is never used for unrelated activities. This ensures that we honour our customers’ trust by maintaining transparency about how their information is utilised. - Regular Policy Reviews We periodically assess our marketing practices to ensure compliance with GDPR and to adapt to evolving industry standards. This includes updating our consent forms, refining data storage protocols, and improving opt-out mechanisms
Customer Rights and Empowerment
Our direct marketing practices prioritise customer rights. Under GDPR, individuals have the right to:
- Access the personal data we hold about them.
- Request corrections to inaccuracies in their data.
- Withdraw consent for marketing communications at any time.
- Request the deletion of their personal information from our records.
Building Trust Through Ethical Marketing
For NeonLock, trust is the cornerstone of effective marketing. Following GDPR guidelines and prioritising transparency, we aim to foster long-lasting customer relationships based on respect and integrity.
If you have any questions about our direct marketing policy or wish to update your communication preferences, please don’t hesitate to contact us.
