5 things to consider when choosing an estate agent -

5 things to consider when choosing an estate agent

With so many estate agents available, it can be challenging to know which one is best suited to sell your property. On the surface, many might seem similar, offering comparable services, but look closer, and you’ll notice significant differences in how they operate.

While it’s tempting to choose the agent offering the highest valuation or the lowest fees, these factors alone won’t always guarantee a quick sale or excellent service.

Instead, focus on the complete offering, from contract terms to marketing strategies. Before committing to an agent, here are five essential factors to consider.

1. Check the Notice Period

When you sign a sole agency contract, you’ll be tied to that agent for a set period. If your property doesn’t sell, you’ll need to serve a notice period to end the agreement. The length of this period varies between agents and can be restrictive if it’s too long.

At NeonLock, we only require two weeks’ notice, giving you flexibility and peace of mind. Some agents, however, might ask for as much as 12 weeks, which could leave you stuck if you want to try a different agent.

2. What’s Included in the Fees?

Understanding what’s included in your agent’s fees is just as important as the fees themselves. Before signing a contract, ask your agent:

Are VAT charges included?
Will they handle property viewings?
What type of marketing materials will they provide?
Where will they advertise the property?
Will they supply a “For Sale” board?

At NeonLock, we ensure our pricing is transparent and clear so you know exactly what to expect.

3. What’s Their Marketing Package?

The success of your sale will depend largely on the quality of your property’s marketing. Make sure your agent’s approach includes as many of these elements as possible:

Listings on key platforms like Zoopla, Rightmove, and PrimeLocation
Professionally designed brochures with large, clear photos and floor plans
Professional photography to showcase your property
Advertising in local newspapers and magazines
Late-night and weekend availability to maximise viewings
An online portal for tracking your sales 24/7

NeonLock uses a tailored marketing strategy to ensure your property stands out in a competitive market.

4. What’s Their Experience?

The agent’s experience with similar properties is crucial to achieving the best outcome. Ask about:

Properties they’ve sold like yours, and at what price
How long it took to sell them
Whether they have buyers actively looking for properties like yours
Their confidence in achieving your asking price

While NeonLock is a new company, our team brings years of expertise in the UK property market, ensuring you receive informed advice and dedicated service.

5. Ensure There’s a Redress Scheme

Although most sales go smoothly, having access to a redress scheme offers extra protection if things don’t go as planned.

All estate agents must belong to an approved redress scheme. Look for membership with the Property Redress Scheme or other recognised bodies.

NeonLock is proud to be registered with the Property Redress Scheme, providing our clients with confidence.